Letty is the protagonist of La Fea Más Bella (The Most Beautiful Ugly Girl), and as the title suggests, she is not particularly good-looking. The story begins with her going to an interview at Conceptos, a famous Mexican modeling and advertising company, and being turned down for the job because of her appearance.
The president of the company, Fernando Mendiola, however, calls her back. Though he is initially shocked at her appearance, he decides to hire her since she is obviously overqualified for the job. After receiving the job from an uncertain president, Letty tries to prove herself with the help of The Club of the Uglies or The Ugly Club (El Club de las Feas). She becomes Fernando's right hand, and soon develops a crush on him even though he is a womanizer and engaged to Marcia Villaroel. She is completely loyal to him and would do whatever he needed her to do. Fernando, knowing this, asks that she help him create a false company to put Conceptos in debt as opposed to the banks. Lety does as he asks, and this secret stays between her, Fernando, and the vice president, Omar Carvajal. In order to keep up with the false company, Lety hires her best friend, Tomas Mora.
Tomas is equally as ugly as she is, and they are like brother and sister. Making everyday transactions super simple, WeChat Pay and Alipay have changed the way merchants sell and buyers pay for products and services in China. Together these platforms are used by 90 percent of the population. However, in order to keep her crush on Fernando a secret from her friends, she claims that Tomas is her secret crush. WeChat Pay is one of China’s two foremost e-payment platforms. Fernando and Omar find out that Lety put Tomas in charge of finances of the false company, and then hear from her friends that she is in love with Tomas.
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